Episode 21: Oli Billson – Moving the Needle In Your Business


***If you’ve enjoyed this episode of Elliot Roe’s A-Game Advantage, please subscribe, rate, and leave a review on iTunes to help spread the word about the show. Thanks!***

Ready To Find Your A-Game Advantage? Click Here To Download Elliot Roe’s Primed Mind App


In this episode, Oli Billson, a marketing and business growth expert who specializes in direct response and marketing automation, reveals the key ways to move the needle in business – and keep it moving. Elliot and Oli discuss how the lessons learned through competitive sport can be both beneficial and challenging when utilized in entrepreneurship. Listen in to hear a highly sought-after business consultant share why working on yourself, maintaining a routine, and focusing on your goals is critical to both personal and business success.

Visit A-Game Advantage or find us on iTunes to subscribe, visit previous episodes, and learn more about your host, Elliot Roe.

Time Stamped Show Notes

[01:40] –Oli’s entrepreneurial journey

[01:50] – He started his first business at 15 years old and played tennis since he was 7 or 8 years old

[02:37] – He lost his love for tennis and sought something else; he found joy in making custom-built computers for clients so he began doing that

[03:50] – He had the freedom to choose his life’s path from an early age

[04:08] – His education in sports translated well to business; the competitive nature of sport can also create internal conflict

[04:45] – You must work on yourself to move the needle

[05:00] – In sport he wanted to know every aspect of the game but in business it’s hard to do that

[05:35] – He went to university for a year and was approached by KPMG; he still dropped out because the corporate life wasn’t appealing to him

[07:30] – Early in his business, he had an expectation that the people he hired would be like him; it took him a while to recognize how people were different

[08:15] – He learned that he needed to adapt and find more people to act within their unique ability

[09:10] – What Oli did to self-teach

[09:50] – Before about a year ago, he looked for resources outside of coaching

[10:07] – He learned that different techniques need to be deployed at different points in a business’s growth

[10:50] – Oli got a coach because he needed support in making decisions

[11:00] – The impact coaching has had on Oli’s business

[11:20] – He thought it was about getting to the next level as a leader but it has made more of a personal impact than he could’ve ever guessed

[11:45] – He can now spend more time with his children and is more clear on his personal vision, goals, and priorities

[12:13] – Personal balance is directly impacting his leadership skills

[12:40] – His struggles as a leader were like his struggles as a parent; both are connected and being addressed through coaching

[13:32] – How Oli organizes his time

[14:00] – Focus is key; a clear personal and business vision is necessary

[15:16] – Have a clear mission that is measurable and achievable

[15:40] – Create an annual set of priorities and make quarterly, monthly, and weekly projects to achieve those goals

[16:48] – Daily disciplines are the daily breakdown to accomplish the goals outlined

[17:00] – The 4 P’s

[18:20] – Oli’s routines

[18:30] – Every night he plans the next day and every morning he has a wellness and working routine

[20:40] – Advice for someone wanting to build a business

[21:00] – Discipline and structure are key to success; work within your unique ability

[21:40] – Oli’s “ah-ha” moment in business

[22:00] – Successfully helping other people do what he has done to succeed after he tested and refined the process

3 Key Points

  • The lessons learned through sport greatly benefit business – but also challenge a competitive mindset.
  • The strategies implemented to grow to one level of business are different than the strategies needed to grow to the next.
  • Have a clear vision, mission, list of priorities, and goals to get to the next level in life and business.



Most Popular

Subscribe to Podcast

Are you ready
to Prime
Your Mind?

Let’s go on a mindset journey together

Get Started