Meet Paul Salter


Having personally coached over 2,500 clients, Paul Salter is an expert in helping you get out of your own way by stopping self-sabotage at the source. With an extensive background working with elite Collegiate, Professional, and Olympic athletes as a Sports Dietitian, his unique coaching system leverages 15 years of coaching with an emphasis on hypnosis, subconscious reprogramming, mindset shift training, and proven strategies to help you unstuck yourself. The result: You break through limiting beliefs, overcome mental roadblocks, and conquer the fears holding you back from unlocking your full potential.

Lauren Frick
Founder and Coach at Frickin’ Strong

“I didn’t want to write that working with Paul has been life-changing because it sounds so cliche and unbelievable, but it’s the truth. 

Working with Paul has been an absolute life changer, both personally and in business.

Prior to working with him, I was really struggling to implement the business tactics I’d been learning.

In three sessions, I found the courage to end an unhealthy, 8-year relationship, found a confident voice for social media content, and significantly decreased the anxiety and frustration I experienced around writing to the point where it’s become a daily practice instead of a weekly meltdown.

These might sound like small things, but I can assure you, they were like Everest to me.

“Day to day, I’m generally more peaceful, resilient, and confident. I could go on, but what’s most incredible to me is how quickly I was able to shift and grow.

I didn’t want to write that working with Paul has been life-changing because it sounds so cliche and unbelievable, but it’s the truth.

My only wish is to have started sooner. If you’re on the fence about working with Paul, do not wait. You won’t regret it. It’s been a real privilege and an experience I won’t forget.”

“My experience with Hypno-Mindset and Performance Coaching under Paul’s guidance has been transformative and immensely impactful. 

He created a space of trust, safety, and confidence, enabling me to confront and release some deep-seated limiting beliefs and behaviors that had been affecting my day-to-day actions and mindset.

The changes in my perspective and behavior have been clearly noticeable, both by myself and those around me. Paul’s skillful approach has empowered me with a newfound sense of self-awareness and confidence. I am immensely grateful and recommend his services to anyone seeking meaningful change.”

Simon Dannapfel

Full Health and Performance Coach

“It was awesome to witness my mind unravel layers of thoughts and emotions that I didn't even know were there. 

During my coaching sessions with Paul, I found myself addressing lingering anxieties and stressors. It was like having a conversation with my own mind. The positive suggestions and affirmations planted during hypnosis began to take root in my daily life. I noticed a newfound sense of calm and resilience. It was like unlocking a mental toolkit that I didn't realize I had.

In the days and weeks that followed, I continued to feel the positive effects. It was like the weight of unnecessary worries had lifted; I could think clearer.

It was awesome.”

Ethan Goforth

Luxury Apartment Leasing Manager

Santo Chiappetta
Owner and Founder: Strength and Conditioning by Santo

“Working with Paul has been a huge game changer not only in my business but in my day to day interactions with myself. 

As an entrepreneur, you are your business. If you’re not in the best headspace you can be in for yourself personally, this can bleed into your business and impair your ability to take the actionable steps required to continuously make progress.

Taking the time to experience hypnosis and mindset and performance coaching with Paul has been an opportunity to better understand not only myself, but what makes me tick. Having someone like Paul who I knew I could trust made the process effective and enjoyable.

Paul’s service is invaluable to anyone looking to improve their quality of life, work, and overall day-to-day human experience.

Thank you for a positive experience and helping me move some seriously heavy rocks, Paul!!”

“Paul has been absolutely amazing. I have done hypnosis before, but his sessions are unmatched.

He took his time in getting to know me. He’s been encouraging and uplifting. The words and vibrations that emanate from him have created a beautiful energy in me. 

I can’t say enough about the three sessions I’ve had with him so far. I’m grateful to have crossed paths and I look forward to continue working with Paul.

The barriers I have broken through would not have been possible without his sessions.

I definitely recommend these services if you’re looking to catapult and level up your life! Paul! You’re truly living in your purpose to help individuals uncover their true and ultimate potential! Thank you!”

Jen Cuoto

CEO & Founder at Jen Couto Fitness and Yoga

“I felt stuck! No matter what I tried, every time I had success… I’d lose it all and end up back at the start. 

I’ve had different coaches in the past who taught me business strategies but none of them taught me mindset strategies to sustain my success.

When things went wrong. My self-doubts and procrastination would take over. Nothing seemed to work. Even though I thought I was on top of my mindset. When I looked at my situation I obviously wasn’t.

After working with Paul, I’m in a much better place. I’ve learned things about myself I never thought were there - which turned out to be the things holding me back. I have a renewed sense of focus and understand where to direct my efforts to get out of my own way.”

Kereru Moses

Women’s Weight-Loss Coach and Business Owner

Robyn Phillips
Business Owner, Coach, CF Level II Trainer

“When I first connected with Paul, something about the way he came across and the words he used really resonated with me, so I reached out (despite having huge reservations about sharing intimate details about myself with a virtual stranger) and we went from there. 

Paul has such a natural way of communicating that you feel like you are talking to an old friend, someone who knows everything (good and bad) there is to know about you, but there is zero judgment attached to this.

You can pretty much tell him anything and he’s okay with that. He’ll find a way to help you work through whatever the issue is.

Over our sessions, Paul was able to pinpoint moments in my life where I had suffered a trauma and we were able to work through these in such a gentle and comforting way.

I was able to address these traumas and some of the attached emotions, allowing myself to begin to forgive, soothe, and heal my inner child.

I have been so much more productive, confident, and energetic with regards to my coaching and the work that needs to be done. I have always been a huge procrastinator because I worry so much about what other people might think, but Paul really helped me overcome my hesitation to just get things done and for that alone I am truly grateful.

Paul is a truly talented practitioner and coach and I don’t think there is a person out there who wouldn’t benefit from working with him. He is gentle and encouraging and supportive and wise beyond his years. I would recommend him to anyone who is feeling stuck in whatever sphere of their life they may be stuck in.”

“Before working with Paul, I felt stuck and chaotic in my business. While I had already made some huge strides in my business, I always felt disappointed- like it wasn't enough. 

My dreams for my business felt too big and I knew part of the issue was my own mindset. As someone who has struggled with depression and anxiety, and who also has massive imposter syndrome, I knew it was imperative to address the elephant in the room- my own mind.

I found Paul to be kind, reassuring, and non-judgemental. I've had bad experiences in the past and Paul put me at ease quickly. I'm always my own worst critic so I tend to downplay my successes often, but have experienced huge growth in my mindset, and my ability to cope with stress, and in turn, have seen that impact my business in many positive ways.”

Madison Cleckler

The Fitness Doula at Cleckler Coaching

“My experience working with Adrienne can be summed up in a single word: transformational.

In less than a year I was able to truly grow in all aspects of my life – completely leveling up into the next best version of myself.

Today, I walk around more confident, clear, calm, and present than ever … and then I ever imagined possible. I’ve been able to connect with my wife like never before, make a lot more money, and serve a lot more people.”

Ashley DeAcetis

Owner + CEO: Metamorphosis Fitness | Babes, Babies + Barbells | Conscious Culinary, LLC

Carl Berryman
Coach and Host of Inspired by Impact Podcast

“What can you say when the words ‘thank you’ don’t do any justice for how you’ve helped me? 

I’ve spent over two decades immersed in personal development, investing in therapy, life coaches, mentors, and business coaches, and I can honestly say that our deep-dive session revealed as much if not more to me than any number of hours I have spent with others.

More importantly, you helped me define the one thing that is holding me back and attack it with courage, embrace it with love, and remove it from my path towards being my true authentic self in this world – aka un-f*ckwithable!

It’s amazing how something from my childhood – something that I was aware of but not connected to – became so clear to me in my short time with you.

I want to thank you for helping me find my true self but more importantly, love and share my true self with my world.”

“Hypno-mindset coaching is changing who I am - for the better! 

Paul helped me to quickly pinpoint the sources of where (and why) things in my life weren’t going as well as I wanted. He’s empowered me with a shift in my mindset, beliefs, and attitudes to change. I am able to use the techniques and tools Paul has taught me and apply them in daily life.

As a result, my relationship with my husband, children, and mother has greatly improved and I’ve definitely become a calmer and more positive person since beginning working with him. I don’t have plans to stop any time soon!”

Adrianna Valaveris

Badass Mother of 3

“I signed up for Mindset Coaching and Hypnotherapy with Paul because I was struggling with binge eating. This is something I have struggled with on and off for almost 40 years. It made me feel stuck, out of control, and hopeless! 

After working with Paul I no longer feel any of those feelings. I have noticed a difference in how I feel about myself and my relationship with food - I’ve also not binged since our first session, which as of writing this was nearly six months ago!”

Kari Wilson

Former Life-Long Binger and Accountant

Sherry Miller

“After my first three coaching calls, I was blown away – so I signed up for six more. I have made progress in ways I’ve never dreamed possible. I thought I was doing this as a way to work on mindset for my nutrition but where this journey has taken me is so much more. 

We’ve gone to places of trauma that have shaped my poor self-image, my destructive self-talk, and my self-sabotage.

During these calls, I’ve learned how to give my younger and more vulnerable self the love and care I lacked during these times of trauma and it has made a tremendous impact on my current self.

Through healing the past, I’m learning how to show love to myself in the present. I cannot wait to see what future sessions have in store for me. If you’re on the fence, take the leap of faith: put your trust in Paul and sign up for 1:1 Hypno-Mindset and Performance Coaching.

I know you won’t regret it.”

“It’s hard to put into words what it has meant for me to work with Paul. 

For some time, I’d been feeling paralyzed in my business and trapped by my very busy life. 

Paul gave me a safe space to explore what was really going on within myself and overcome a lifetime of hesitation and fear of failure. Our work opened my eyes to other areas of my life where I had also not been showing up as my authentic self. 

Paul helped me let go of the deep emotions that had held me back and gave me tools to navigate overwhelm 

I’m finally in a place where I am bravely and confidently taking action. 

My business and marriage have both benefitted immensely through this work. 

I’ve also been able to stop living in “survival mom mode” which has helped me show up as the parent I want to be too. 

I can’t say enough positive things about the work Paul does. 

It’s illuminating and freeing.”

Bri Herron

Founder and Coach, Heron Fitness & Nutrition