Episode 19: George Bryant – Owning Your Story


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In today’s episode, George Bryant, US Marine, author, and marketing consultant, shares his incredible journey from a very difficult upbringing to using his story to build successful businesses. George had a childhood that involved physical, sexual, and emotional abuse that led him to develop some unhealthy coping mechanisms. He decided to take control of his story, share it, and use it to grow both as a persona and an entrepreneur. Listen in as George explains why owning your story is so incredibly powerful and how you can do that.

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Time Stamped Show Notes

[01:00] –Introducing George and his incredible journey

[01:40] – How George went from a very difficult upbringing that included physical, sexual, and emotional abuse to being an incredibly successful and positive person in adulthood

[04:30] – How George came to the realization that he needed to change how he was eating to feel better

[04:50] – He documented the entire journey and his fight against bulimia on his food blog

[05:17] – “My thought was if I could close my back doors, I would have no choice but to succeed.”

[06:10] – He realized how much power and healing can come from owning your story and sharing it openly so that it doesn’t control you anymore

[07:50] – Why George thinks you need to work toward sharing your story over time

[08:40] – He revealed his story on the biggest podcast in the world

[09:35] – The 4 As George has had to go through every time there is a breakthrough

[10:20] – Acceptance is where you put a pin in the map. It doesn’t mean you have to be okay with what you’re going through, it’s just accepting where you are in the moment.

[11:00] – How George utilizes action and accountability to keep himself on track

[12:30] – Why George threw the keynote speech he planned out the window and shared his 60 seconds of truth

[13:10] – How his wife challenged him to tell his story to the next man he saw

[13:50] – What happened when he told 2 complete strangers his entire story

[15:30] – How the feeling of sharing his story became a new addiction at first

[16:34] – How he calls himself out and hold himself accountable

[17:10] – Why he has embraced unapologetic authenticity even if that means calling himself out publicly

[18:15] – How George’s addiction to bulimia was actually an addiction to something that fixed the feeling of the core wound underneath it

[24:50] – How George uses the knowledge that he has gained on his journey in his marketing consulting

[26:06] – The 3 things that human beings need to change in a specific order

[28:50] – How a previous client doubled revenue by giving permission to the team

[31:00] – How marketing moves in cycles

[33:30] – Where people can find George’s keynotes

[34:30] – George is focusing on teaching for the next part of his journey

3 Key Points

  • When you own your story it will no longer own you.
  • All changes start with awareness.
  • Relationships beat algorithms.



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